The video-messaging app has been in the works for months and may offer similar features as Snapchat and TapTalk.
Fresh off doing away with the lackluster Poke iOS app, Facebook is said to be working on a new-video messaging app called Slingshot that would rival popular Snapchat and similar apps.
Citing unidentified sources, Financial Times reports Slingshot would let Facebook users create and send short video messages that would expire after a certain period of time. The company is said to have been working on the app for months, but when – or even if – the social media giant plans to roll it out for public consumption is not known.
“Mark Zuckerberg, Facebook’s chief, has been overseeing the top-secret project afterfailing to woo Snapchat’s creators Evan Spiegel and Bobby Murphy with a $3 billion takeover offer late last year,” according to FT.
Facebook shuttered the Poke app – which allowed users to send messages, photos and videos to their friends but deleted them after a 10-second countdown – because it failed to catch on. “It’s unclear just how many people ended up using Facebook Poke, but it didn’t last that long on the App Store’s top-25 list,” according to PCMag.
Slingshot appears to offer many of the same features as TapTalk, PCMag notes. That app lets users quickly send photos or videos to their contacts, which are most likely culled from their Facebook friend list. The Financial Times’ source did not disclose whether Slingshot would time the messages for self-deletion.
While Facebook could simply be experimenting with Slingshot, it is apparent that Snapchat is disrupting the messaging app market. The app’s users send more than 700 million piece of content per day, PCMag reports.
Snapchat is innovating as well, with text messaging added as a feature recently, and one-way and two-way video chatting available.
PCMag also adds that Yahoo is also an entrant in the “self-destructing messaging space,” having acquired Snapchat-like Blink app this month.
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