Poke was initially introduced in December 2012 as a competitor to SnapChat.
Facebook has pulled the plug on two of its supplementary mobile apps. According to an article published Friday on The Verge, the social media company decided to take the “Facebook Poke” and “Facebook Camera” off life support – and off the iTunes app store – without so much as a goodbye post.
The decision to eliminate Poke is hardly surprising. The app, which was initially introduced in December 2012 as a competitor to SnapChat, allowed users to send messages to friends that would disappear or “self-destruct” after a specified period of time. Facebook originally downplayed the idea that the app was little more than a copycat of SnapChat, calling it an extension of the classic “Poke” feature that has been a part of Facebook from the beginning.
That didn’t convince many people, though, since the old Poke was little more than a goodhearted way to ping friends on Facebook, while the new Poke was a full-on messaging service. The perception that Facebook was “copying” someone else likely played big role in the app’s failure, even though many people actually noted that Facebook’s version was significantly more functional and feature-heavy than SnapChat’s. Now, the Facebook Poke app has vanished from iTunes, and from the looks of it, Facebook won’t be back in the business of self-destructive messaging anytime soon.
As for Facebook Camera, the app has likely been eliminated because its features have been integrated directly into Facebook mobile. For awhile, the Camera app was the best way to upload mobile photos to a Facebook account, since it allowed users to select and upload multiple photos at one time. Now that the Facebook app has a more advanced photo selecting and uploading interface, however, there was little use for the Camera app as a standalone.
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