The social media functions of Foursquare will be split off into an entirely new application called Swarm.
Loyal users of the Foursquare location and social networking mobile app will soon be separated between two separate apps. According to a report published by Information Week, the people at Foursquare Labs, Inc. have decided that their app has split so significantly in use that its disparate features no longer make sense as a single program.
Since the Foursquare service was launched in 2009, it has been known largely as a social networking tool that allows users to find restaurants, bars, or other places worth visiting, connect with friends, and publish “check-ins” at different locations via social media.
Now, however, Foursquare will split things up to focus on making the different parts of the service better. On one hand, Foursquare will lose its check-in capability entirely, and will essentially stop being a social networking app at all. Instead, Foursquare will compete in the same market that Yelp does, giving users information and reviews on different restaurants and other businesses. The purpose of the app will be to help tourists navigate unfamiliar areas, or to assist locals in discovering new haunts when their olds ones become stagnant.
Meanwhile, the social media functions of Foursquare will be split off into an entirely new application called Swarm. Swarm will take on Foursquare’s defining check-in feature, allowing users to publicize where they are and what they are doing to friends. Users will also be able to log onto Swarm to try to find and connect with nearby friends.
As far as the Foursquare company is concerned, the unbundling makes sense because users “almost always do just one of those things,” wrote the company in a blog post. Earlier in an evening, someone might use the Foursquare app to find a place to eat, while later, they are probably pulling it out again to find out what friends are doing. Now, people will simply have to use two different apps to do those things.
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