Scarlett Johansson stars in an ad so controversial that it has been banned from the biggest game of the year, the Super Bowl.

Turns out that’s not the worst thing to have happened to the Israeli beverage company Soda Stream. In fact, getting banned might have just been the best kind of publicity for this brand, even though it wasn’t their choice to begin with.

According to USA Today, Fox allegedly killed the ad because it was “afraid of Coke and Pepsi,” SodaStream CEO Daniel Birnbaum shared.

The company SodaStream allows you to create fizzy pop in the comfort of your home. Like Scarlett Johansson shares in the ad, “Start with plain water. Add bubbles. Mix in the perfect flavor. Look, soda that’s perfect for you and all of us. Less sugar. Less bottles.” The Israeli company promotes its environmentally friendly objective, in direct opposition to Coke and Pepsi’s exorbitant use of aluminum for their cans.

The ad mentions Coke and Pepsi at the very end, when Scarlett says, “Sorry, Coke and Pepsi.” She’s clearly chosen SodaStream.

With recent evidence showing the health risks and dangers of high fructose corn syrup, along with the need to embrace a better approach to waste in our environment, SodaStream sure seems like a healthy alternative to giants like Coke and Pepsi.

Unfortunately, Pepsi is sponsoring this year’s half-time show, as it has in many years past.

CEO Birnbaum asked, “What are they afraid of? Which advertiser in America doesn’t mention a competitor? This is the kind of stuff that happens in China. I’m disappointed as an American.”

Getting banned from the Super Bowl didn’t stop the company from getting the publicity it deserves. Since the video has been banned, 1.9 million viewers on YouTube have watched the ad, according to The Sydney Morning Herald.

Johannson continues to be the face of SodaStream, despite the big game controversy.  In a statement share on The Huffington Post, Scarlett defended her brand representation and declared, “SodaStream is a company that is not only committed to the environment but to building a bridge to peace between Israel and Palestine, supporting neighbors working alongside each other, receiving equal pay, equal benefits, and equal rights.”

It appears as though there has been controversy surrounding the product, even before it got banned from the Super Bowl.

As the old adage goes: there’s no such thing as bad press.