If you’re a Gmail user looking to make the switch to Outlook.com, fret no more. It’s unclear why anyone would make that choice willingly, but for those who do, Microsoft says the process is now easier than ever. With new functionality build into Outlook.com, they promise that migrating things like contacts, folders and message history will be a painless endeavor.

Most of Microsoft’s Outlook.com upgrades seem to be aimed at privacy-minded users. On the Outlook blog, Microsoft cites both a study by Ipsos and a ZDNet editorial as evidence of users’ growing ill-will towards Google’s email juggernaut. Specifically, the study highlights areas that customers identified as most important; these include ensuring ads don’t interfere with the email experience (70%), offering advanced spam filters (69%), providing an easy-to-understand user interface (67%), and not scanning the contents of email to serve ads (58%).

The new Outlook.com promises to alleviate those woes with a migration process Microsoft describes as “a few simple steps.” Interested users only have to connect their Gmail account to their Outlook.com account and sit back as the software does the “heavy lifting.” As a boon to (surely some) users, Microsoft offers to let Gmail stand as a “send only” account, meaning users can send messages from their @gmail.com address from within Outlook. It’s uncertain how this feature benefits Microsoft in any material way.

Microsoft is encouraging users to try the new Outlook.com tool for themselves and provide feedback on the experience. If unsatisfied, the software giant promises that users can return to Gmail at any time.

More savvy email users may recognize this revolutionary feature as “email forwarding.”

Worth noting is that in the same Ipsos study, only one in four users expressed disservice with their email provider such that they would consider switching if the process were easier. That’s far from a huge number. Microsoft is banking on smoothing out the process as a means of capturing that 25%.