![Report: Netflix pursues deals with cable TV operators](http://natmonitor.com/news/wp-content/uploads/netflix.jpg)
The negotiations between Netflix and the various cable companies are still in the early stages.
For years, an epic battle has played out between Netflix, the world’s largest video streaming service, and the cable companies, which are losing ground and customers in the modern age due to the freedom and flexibility of the internet. Now, however, it appears that a peace offering of sorts is brewing between Netflix and U.S. cable providers, one which, according to CNET, could bring the disparate entities into direct collaboration rather than fierce competition.
Earlier this year, the USA Today published an article that called Netflix “the largest subscription video provider in the country.” The piece discussed Netflix’s low prices and consumer-friendly business model – for just $8 a month, Netflix users can stream unlimited TV shows and movies, all from the comfort of their own living rooms, on a on-demand schedule that works for them – and how that model was luring more and more TV customers away from traditional cable providers.
However, the piece also discussed the limitations of Netflix, including its inability to stream live television, its lack of sports or news programming, and its solid-but-not-limitless catalog of films and television shows. For most customers, some balance between traditional cable programming and on-demand Netflix streaming would be the best possible television set-up. Quite simply, while Netflix and cable were at war with one another, there was never much doubt that these two business models, with entirely different approaches to offering television programming, would be better together.
Now that Netflix is in talks with Pay TV providers in the United States, including entities like Comcast and Suddenlink Communications, chances are good that consumers may someday soon get a glimpse of what Netflix and cable would look like side by side. Supposedly, the proposed business plan would make Netflix services accessible as an application through cable boxes.
The negotiations between Netflix and the various cable companies are still in the early stages, however, and there is little indication of a how a collaborative business model would even work, let alone a concrete guarantee that such a business agreement is inevitable. Would cable customers pay for Netflix as part of their monthly cable bill? Would the Netflix subscription be offered on top of the existing cable subscription payment? And would Netflix gain any additional programming through a cable contract? All of these questions remain to be answered.
However, one thing is for certain: if Netflix can worm its way into cable boxes, the service would only become more popular and widespread. Currently, the service is only accessible through less conventional ways, either through game consoles, computers, or smart TV boxes. Cable connectivity would make Netflix easier for many less tech-savvy viewers to use.
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