
Just last month, Facebook was forced to pay a $20 million settlement in a lawsuit that accused the company of using customer data for advertising purposes.
Hold onto your hats, social media privacy nuts: Facebook is taking another wrecking ball to your privacy.
According to an article posted by TechCrunch on Thursday, Facebook will soon completely remove the option for users to remain unsearchable on the social network. Most users haven’t seen the feature – referred to on the site as “Who can look up your Timeline by name?” – since December, when all Facebook profiles not currently using it lost the option to do so. Now, even those who have chosen to keep their profiles hidden from Facebook’s prying search bar will lose that capability, a choice that will very likely cause uproar among Facebook’s more privacy-minded users.
So is Facebook entirely against privacy? Hardly, though not giving users the choice to opt out of searchability seems like an odd one. Instead, Facebook will urge users to be more discerning with whom they are sharing different pieces of information. The social networking site has long allowed users to choose lists of people with whom to share (or not share) status updates, photo albums, or shared links. Furthermore, users can still hide most of their content from non-friends who stumble across their profile. These features allow for tailored privacy settings that should satisfy most users, but some will still be bothered that strangers can find their profiles at all.
Of course, the timeline search bar is merely one tool that Facebook “stalkers” can use to find a profile. Even when private profiles were hidden from the search, they could still be found by indirect manners, either through photo or post tags, through comments made on other friends’ walls or statuses, or through lists of mutual friends. In other words, Facebook has never been an entirely private outlet for social interaction. If someone wants to find your profile, they will find it.
In addition, Facebook recently added a new search system – called “Graph Search” – that more or less rendered the search invisibility function obsolete, hence the company’s decision to do away with that function altogether. Privacy-minded users will soon receive a message from Facebook notifying them of the change and encouraging them to manually implement privacy settings for different pieces of their profiles. Changing the settings one by one will take time, but those who want to remain hard to find on Facebook will likely find the shifts worth it.
Regardless, Facebook will very likely take flak for not offering a more progressive and sweeping set of privacy functions. After all, this is hardly the first time the company has faced criticism from privacy activists. Just last month, Facebook was forced to pay a $20 million settlement in a lawsuit that accused the company of using customer data for advertising purposes.
Leave a Reply