The state of New York has a new plan to reduce car accidents caused by distracted drivers. According to a report from the Wall Street Journal, New York highways will soon be littered with signs that not only direct drivers to truck stops, gas stations, restaurants, and hotel lodgings, but also to what are being referred to as “text stops.”

The new initiative, which New York Governor Andrew Cuomo announced last Monday, will position some 300 signs around the highway network of New York state. The stops themselves are not new: the texting zones will be added to pre-existing rest stops and park-and-rides. However, the new signs will take a different angle with encouraging drivers to pull off for a short break from the road. Where rest stops have always existed as generic bathroom/food/drive/map sites, the new text stops signs will be more overt in their attempts to get drivers off the road, with messages like “It can wait, text stop 5 miles.”

It is not yet clear how much the new signs will cost the state of New York, but Governor Cuomo is hopeful that the monetary expense will be outweighed by the safety benefits of actively reminding drivers not to text and drive while they are on high-speed freeways. In a statement last week, Cuomo said that he wanted the new campaign to act as “a clear message to drivers that there is no excuse to take your hands off the wheel and eyes off the road because your text can wait until the next texting zone.”

The signs are the latest in a series of no tolerance anti-text-and-drive campaigns that New York has initiated since Governor Cuomo took office. In July, Cuomo signed a new bill into law that changed the penalty for texting and driving from three license points to five, and state police have issued more than 20,000 tickets for the offense this summer alone.

New York isn’t the only state cracking down on the text-and-drive issue. In Florida, the ban on texting and driving is just taking effect this week, with a $30 fine for first time offenders and escalating consequences with subsequent offenses. Similarly, major cities throughout Texas joined in a nationwide campaign to fight the spread of texting and driving just earlier this month. And national television is currently saturated with commercials about the horrible kinds of accidents that have befallen unassuming pedestrians or drivers because of one driver’s refusal to wait to respond to a text.