The "Sponsored Stories" case settlement required Facebook to pay $20 million.
Facebook is wasting no time moving forward after escaping a two-year lawsuit earlier this week. According to a report from PC Magazine, the social media network is making changes to its data use and user rights policies – factors that could have saved the internet company from two years of pointless litigation.
On Monday, a United States judge ruled on the matter of Facebook’s “Sponsored Stories” case. Beginning two years ago with outrage from Facebook users over the social media network’s stealthy manipulation of user data for advertising purposes, the tort lawsuit collected 150 million plaintiffs looking for a piece of a big verdict. In reality, the settlement only required Facebook to pay $20 million, equating to about $15 in compensation for each individual plaintiff.
Beyond the monetary aspects of the case, the judge also ordered Facebook to revise numerous governing documents, the data use and user rights policies among them. One new change will allow friends to use your profile picture as an identification tool for easier photo tagging. Facebook already uses face recognition software to duplicate friend tags throughout a photo album. Now, the site will scan and compare faces in new photographs to the profile pictures of all your friends, in turn offering tagging suggestions.
Erin Egan, Facebook’s chief privacy officer, wrote in a blog post that believes the new function will actually enhance privacy and will help to give users more control over the pictures of themselves that pop up online. According to Egan, tags are good because they alert users to the presence of a new photograph. Without a tag, you may never know that a new photo of you has popped up online, an ignorance that can range from harmless to dangerous depending on the content in the picture.
The remainder of the post-lawsuit proposal is in place to clarify the privacy policies that became muddied with Facebook’s use of member data for advertising. Now, anything you upload to Facebook, be it your name, a profile picture, or a status update, can be freely used for any purpose Facebook deems appropriate. In other words, it may be your Facebook profile, but the social media network more or less owns everything you post there. Users under the age of 18 will now need parental approval to create a profile on the site, as doing so essentially represents a contractual waiver.
With these new guidelines, Facebook is also making it clear what information the network gathers upon user login, including name, phone number, and IP address. Clearly, the company is just out to cover all bases for avoiding future lawsuits.
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