One of the biggest turn-offs when it comes to apps is the location-tracking feature.
According to a report from CBS News, a new survey from the Pew Research Study has revealed that teens are much more conscious of their privacy than may have been expected. The survey results, which were released to the public on Thursday, polled cellphone and tablet users between the ages of 12 and 17 to measure their concern for privacy in regards to mobile applications.
The survey found that only 58 percent of teens had ever even downloaded apps to their smartphone or tablet in the first place – a number that seems low considering the ubiquity of mobile devices in this day and age – and that nearly half of those users have dodged apps that ask for too much personal information. Furthermore, 26 percent of teen mobile app users have actively uninstalled an app for privacy reasons.
One of the biggest turn-offs when it comes to apps is the location-tracking feature, which appreciable numbers of teens in all poll categories have disabled. The survey found that nearly 60 percent of female app users make a point of shutting down the tracking feature. Boys were found to be less bothered by that particular invasion of privacy, with 37 percent turning location settings off. As far as age groups were concerned, the spread was fairly even: the 14 to 17 teen demographic was slightly more bothered by location-tracking features than the 12 to 13 age range, but both groups were floating around 45 percent for disabling the features.
Still, despite the presence of privacy concerns among teens, applications for smartphones and tablet computers are wildly popular among younger audiences. The survey found that 79 percent of teenage boys have downloaded an app in the past, while the female number was slightly lower at 62 percent. It was unclear from the survey results whether the apps in question were for recreational gaming or for serving more practical tasks, but as a blanket medium, apps are still a force to be reckoned with.
Family wealth also figured into the app downloading equation. Seventy-nine percent of teens in well-off households (homes with a combined income of $50,000 or more) have downloaded apps, while 60 percent of teens still download in homes with a combined income under $50,000.
The survey was conducted by the Pew Research Center’s Internet and American Life Project last year. Using telephone interviews between July 26 and September 30, 2012, the survey polled a “nationally representative” base of 802 individuals to build its percentages. Pew Research Center estimates that the margin of error for each figure is roughly plus or minus 4.5 percentage points.
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