Study finds smartphones being used in sexual situations.
According to a Mobile Consumer Habits study recently published by Harris Interactive for Jumio, smartphones are an even more ubiquitous part of day-to-day American life than many of us would have thought. The survey, which questioned 2,021 online subjects between June 13 and 17, indicated that 9 percent of Americans have used their phones during sex, though Jumio didn’t speculate as to what those users needed their phones for. More common (but no less surprising) places and situations for cellphone use included in the shower (12 percent) and at church (19 percent). Meanwhile, nearly 35 percent of survey subjects admitted to pulling out their phone at the movie theater, and a jaw-dropping 55 percent use their phones while driving.
“People view their smartphones as an extension of themselves, taking them everywhere they go — even the most unorthodox places — from the shower to their commute, from the dinner table to the bedroom,” said Marc Barach, the chief marketing and strategy officer for Jumio. “And panic sets in when consumers are separated from their devices.”
Indeed, most phone users—72 percent, in fact—won’t let their mobile device out of their sight, fearing catastrophic consequences. Smartphone privacy and security has become a major issue in this day and age, with everything from personal information to social media profiles to bank accounts being accessible from a phone. Participants in the Jumio survey reflected those fears, with 65 percent clinging to their phones to avoid having their personal information stolen, 33 percent fearing social media pranks, and 26 percent worrying about someone using their phone to access financial accounts or other mobile payment options.
While the above behaviors may sound like paranoid excuses from obsessive cellphone users, the Jumio survey suggests that, maybe, those fears aren’t so unfounded after all. Nearly 30 percent of survey subjects admitted to breaching the privacy of someone else by accessing their smartphone, and with all of the different capabilities that smartphones put at users’ fingertips, the possibility for phone foul play is high.
But if the Harris Interactive survey illuminates how obsessed the modern American has become with constant smartphone access, it also displays an adverse affect on common courtesy and consideration. For instance, 33 percent of participants have pulled out a phone during a dinner date, while the number of people who use their mobile devices at a child’s school function is right behind at 32 percent. Meanwhile, the percentage of users who have used their phones during sex jumps to 20 percent with a younger sampling of 18-to-34 year-olds.
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