Company founder Jason Darling said he noticed how breast milk calmed a fussy infant and decided they had to capture the flavor.
Forget about cherry or grape lollipops. The newest flavor is breast milk. Lollyphile, a Texas-based candy company introduced the new treats earlier this week. And while children may enjoy the new suckers, the breast milk lollipops are being marketed to adults.
Lollyphile says the new lollipops are completely vegan and do not contain actual breast milk. Still the staff did consult real moms producing the real thing in order to find the right formula (no pun intended) for the adult version.
In a statement on their website, the candy manufacturers say the idea for the new treat came from observing friends with babies. Company founder Jason Darling said he noticed how breast milk calmed a fussy infant and decided they had to capture the flavor.
Darling told Fox News that “any company can make up nostalgic flavors,” adding, “we’d like to think that we’re tapping into a flavor our customers loved before they even knew how to think.”
The lollipops come with an adult price tag, however. The minimum order is a pack of four for ten dollars. As of Tuesday afternoon, typing in the discount code “mammals” earns shoppers free shipping.
Lollyphile is not the first company to use breast milk for adult products. A shop in London made ice cream from the real thing in 2011. NPR reported it took the milk of fifteen women to make the ice cream called “Baby Gaga”. Flavored with lemon and vanilla, it sold out within days.
Livescience reported on a New York University graduate student, Miriam Simun, who made cheese with human breast milk last year. The project was part of an art exhibition called the Lady Cheese Shop. Simun told Reuters she found three woman willing to donate their breast milk. The milk was then screened for diseases, pasteurized, and made into cheese.
New York Chef Daniel Angerer made cheese at his restaurant in 2010, using his wife’s breast milk. He told the NY Post it tasted sweet, like cow’s milk cheese. Angerer served the cheese with figs and Hungarian pepper, although he admitted some diners did not want to try it.
If the thought of breast milk cheese or breast milk lollipops makes you squeamish, you are not alone. “We all have an innate disgust for bodily secretions hardwired into our brains,” Gavan Fitzsimons told NBC last year. Fitzsimons is a professor of marketing and psychology at Duke University.
If breast milk candy isn’t for you, Lollyphile is known for producing other non-traditional lollipops. Their flavors include absinthe, amaretto, white Russian, chocolate bacon and wasabi-ginger.
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