If the battle between the Samsung Galaxy S3–widely regarded as the first Android phone to stand up to Apple’s phone line in hardware and software capability–and last year’s iPhone 5–wasn’t enough, a new battle has now ignited within the Android camp with Samsung’s flagship Galaxy series battling the HTC One. But if early sales figures for both phones are any indication, the battle may already have been won.

The Galaxy S4, which hit the market for Verizon Wireless users today, has thus far sold ten million units between pre-orders and in-store registrations. Comparatively, the HTC One has only collected five million users. Worse, production pauses, parts shortages, and corporate discord within the HTC offices have hampered what once looked to be a bright restart for the phone manufacturer. In early April, CNET praised the One for its “stunning metal design, powerful quad-core processor, and a beautiful 4.7-inch 1080p screen.” Similarly, Samsung’s Galaxy S4 has been positively regarded for its innovative and plentiful software options.

According to the Los Angeles Times, the Galaxy S3 took almost two months to reach the ten million sales benchmark. The S4’s swift sprint to the same point makes it the fastest selling Android Smartphone on the market, though it still can’t compare to the iPhone 5’s first month: Apple’s latest model sold 27.4 million units within the last three months of 2012. It’s unlikely that the Galaxy S4 will maintain the same sales consistency throughout the coming summer months, but Samsung will certainly try to keep the momentum going. For example, the manufacturer has plans to add new color options to the Galaxy line: blue, red, purple, and brown, to add to the currently available black and white versions.

Still, even if Samsung and HTC are not yet capable of generating the overpowering hype and event mentality of Apple’s products, the strong sales and critical receptions for their latest phones may spell a shifting market trend for the cellphone community. Apple’s iPhone has largely dominated the mobile phone market since the first model hit the market back in July 2007. But now, with Samsung and HTC finally offering products that can viably compete with the iPhone, and with a general feeling that Apple has lost some of its golden touch, perhaps Android phones are poised to snag a greater percentage of the market share. Only time will tell.