Facebook losing ground with younger audiences

Facebook losing ground with younger audiences

Facebook is losing ground to Twitter.

If you’ve recently seen a drop-off in friends claiming they “use Facebook too much,” or in acquaintances posting dramatic statuses or inappropriate photos, you’re not alone. According to a recent study by the Pew Research Center, teenagers in particular are beginning to lose interest in the network that brought social media sites to a higher playing field.

Of course, Facebook is still miles from any sort of business trouble. 94 percent of Pew’s  survey subjects–teen social media users–still have a Facebook profile and still use it more than any other social media network . But the ever-increasing adult presence on Facebook, coupled with a saturation of “over-sharers,” are just a few of the reasons that many young web users are gravitating toward other established networks like Twitter, Tumblr, or SnapChat instead.

Still, over-protective parents aren’t the only reason teens are heading for the hills. In fact, Pew found that 70 percent of teenagers are actually Facebook friends with their parents, and that the majority of those don’t limit the photos or statuses their parents can see.

Perhaps the biggest reason teens are heading for Twitter (24 percent) or Instagram (11 percent) instead of Facebook is that they believe those platforms allow them better opportunities for personal expression. According to Pew, a hierarchy of “social expectation” has emerged on Facebook that impacts what users will post about or what friends will share with one another. Twitter and other less populated sites, thanks to a younger age and a lower level of cultural ubiquity, offers more spontaneous avenues for online social interaction.

Of course, the “societal expectation” thing goes both ways: if users manipulating statuses to attain the max number of “likes” is a turn-off for younger users, it’s still not as powerful as the “everyone has to have a Facebook” mentality that exists in high school hallways and on college campuses. Pew’s survey suggests that many teenagers keep using Facebook because everyone else is doing so, and “participation is an important part of overall teenage socializing.”

Needless to say, Facebook isn’t exactly pleased about the accusation that they are losing relevance.

“We are always focused on making Facebook a great experience; and we’re gratified that more than 1 billion people, including enormous numbers of young people, are using Facebook to connect and share,” a spokesman told NBC News. “As we recently announced, 665 million people use Facebook daily, and over 750 million people are now accessing Facebook on mobile devices.”

Pew’s survey was conducted over the phone from a base of 802 teenagers throughout the summer of 2012.

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