Sony eyes 2016 release date for ‘Angry Birds’ motion picture

Sony eyes 2016 release date for ‘Angry Birds’ motion picture

An Angry Birds movie is in the works, according to Sony.

All the movie buzz lately has seemingly either surrounded upcoming summer blockbusters (Star Trek: Into Darkness, Superman: Man of Steel) or the still-distant Star Wars reboot, but something else is coming down the pipe that may be a little more…eyebrow raising. The film in question is, of course, the cinematic adaptation of Angry Birds, the physics-based projectile game that has become a sensation on smart phones and tablets everywhere in the past two or three years. According to an article posted today by the Los Angeles Times, the Angry Birds film has been confirmed and will hit theaters in July 2016.

The original Angry Birds game first appeared in app stores in December 2009. Since then, the series has collected a cool 1.7 billion downloads, with a range of  variations that took the series’ increasingly-iconic spherical birds everywhere from Rio to a galaxy far, far away.The film version will be distributed by Sony and rendered in 3D computer animation, with John Cohen (Despicable Me) on board to produce.

The article in the L.A. Times noted the risky proposition of the project, which will probably stake a lot of money on the hope that the Angry Birds franchise can maintain its popularity for another three years. Given the longevity of the series up to this point, it’s not hard to imagine the Angry Birds fad still holding ground the cellphone market for a bit longer. But with phone and tablet technology developing rapidly–and the app market following suit–2016 seems like a long way off.

Though the film studio behind Angry Birds–Rovio Entertainment, which also developed the video game series–will be marking their maiden voyage into the realms of feature films with this release, they are not complete amateurs. The company launched an app-based weekly series called Angry Bird Toons in March, and has rapidly notched 150 million viewers, according to Deadline.

Still, films adapted from video games have historically proven to be dicey investments. Occasionally, a video game film series can thrive independently of its source material. The Resident Evil franchise is a proven example of a video game movie doing decent box office numbers and maintaining a steady fanbase. But just as often, video game movies are monetary flops, with the disastrous 1993 adaptation of Super Mario Bros. serving as a cautionary tale.

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