Did you purchase an HTC First?
BGR reports that their source at AT&T has confirmed that the company will soon discontinue the HTC First due to dismal sales. Though a spokesperson for AT&T originally declined to comment on the report, BGR updated their article after being contacted by AT&T via email. The company said that “we do pricing promotions all the time and have made no decisions on future plans.”
Bloomberg Businessweek says that AT&T is considering whether to stop selling the Facebook Home-sporting HTC First.
CNET, on the other hand, reports that they have exclusively learned that a final decision about the fate of AT&T’s HTC First has not been made. A person closely connected to the company’s innermost thoughts on the HTC First told CNET that they are “not aware of any discussion” about discontinuing the so-called “Facebook phone.”
So what is it: Is the HTC First dead, almost dead or still alive and kicking? The vital signs aren’t good: Last week, AT&T slashed the price of the phone that integrates Facebook’s social networking features to 99 cents with a two-year contract from $99.99 with a two-year agreement. This is great for the consumer, but not so good for the company that was hoping to profit off of its collaboration with Facebook.
Just how bad did the sales figures have to be to force AT&T, according to multiple media reports, to think about discontinuing the HTC First? BGR’s well-placed source says that the company sold less than 15,000 phones nationwide through last week when AT&T reduced the HTC First’s price. Exact sales figures aren’t known at this point.
Could the poor sales figures for the HTC First be connected to the rapidly diminishing popularity of Facebook Home? Though Facebook Home reached the one million downloads mark last week, data from several trend analysis companies have spotted the warning signs of a unpopular app.
Both App Annie data and Distimo data suggest that Facebook Home’s popularity is headed in the wrong direction. After being made available to the public in mid-April, Facebook Home quickly gained steam and reached #72 overall in the U.S. By the end of April, however, the phone was no longer in the top 100 in any country and has not returned since.
Should AT&T discontinue the HTC First? Have you purchased this particular phone? If so, did you purchase it because of HTC’s collaboration with Facebook? What can be done to improve Facebook Home? Sound off in the comments section.
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