It seems Twitter is getting into the music business.

The social media network is reportedly set to announce plans on Monday to launch a music sharing feature.

Rumors of the planned launch were in full swing late Friday, following Twitter’s announcement that it has bought music discovery site We Are Hunted.

Sources close to the mico-blogging site say the service will include personalized recommendations on music that users will then have the ability to buy and share with other users.

While Twitter has largely remained silent, celebrity host Ryan Seacrest has hinted that the feature is already in testing on Twitter. In a tweet, Seacrest said that he has already tested out the feature and that it seems to work well. According to various news reports, the current setup is invitation only.

While the music service We Are Hunted was acquired by the social media site in 2012, it was unclear whether Twitter harbored ambition to integrate the music service into its network of nearly 200 million users.

It remains unclear whether Twitter, which recently launched a photo version of the site called Vine, can capture a large portion of the online music market. To date, Vine has struggled to capture widespread appeal and industry insiders question whether the ventures risk spreading Twitter too thin. The social media site remains focused on increasing ad sales and revenue, while it continues to maintain a valuation exceeding $10 billion.

Questions over the future of Twitter and its relationship with the music industry are only likely to add fuel to the fire in the debate over Twitter’s motivations. Early reviews point to the music service as a promotion service for artists, rather than a music listening platform for users. According to early users, the service will provide snippets of music rather than full-length versions.

In addition, the service, which is said to pull data from accounts followed by users and tweets sent, could reignite the debate over privacy issues. Some users has complained about the social media sites focus on harvesting data from Twitter accounts in order to build what the company terms a more “user friendly” experience.